Meet Id Est Consulting
Emily Hruby Halpern is a senior consumer brand and marketing leader with over 20 years of experience building teams and scaling brands across beverage, CPG, retail, and marketing services.
Emily has held global leadership and P&L-owning roles on both the brand and agency sides, partnering closely with creative, media, commercial, and retail teams to turn consumer insight into clear, executable strategy.
Through her advisory work and consulting practice, Id Est LLC, which means in other words in Latin, Emily helps teams cut through complexity, clarify who the consumer and shopper really are, and translate strategy into confident decisions about where and how brands show up.
Emily brings an operator’s perspective, a strategist’s rigor, and a practical understanding of how work actually gets done.
21+
15+
Brands Supported
>$100m
In P&L oversight
Years in Marketing
>150
Humans under my leadership
What we do
Strategic support where and when clarity matters
Consulting
Focused problem-solving sessions or insights projects with deliverables that cut through complexity to deliver clear, actionable outcomes.
Board Advising
Strategic guidance to help investors and boards "see around corners" with an operator's insight and ultimately make confident, effective decisions.
Ask me a question
Reach out anytime - I'd love to hear what challenge you're facing.